Brands with heritage have a certain energy to them. Within their products and stories, nostalgia reigns. This is furthered when the embedded nostalgia is redefined in a contemporary vision, relevant to this moment in time. Lemkus’ heritage story is uniquely South African and dates its inception back to 1935; being the first retailer to introduce brands like Converse and BATA to the country in the 1960s and onwards. Today, it’s a nexus for creativity and community with multiple generations of Cape Town’s sneakerheads tracing a moment in time back to their store at St Georges Mall in the CBD. Cue the introduction of a heritage story like New Balance’s ‘MADE in USA’ collection, and together a tradition of sneaker history is forged right here in our city.
New Balance’s ‘MADE’ collection is an homage to the independent design ethos of the USA. Harkening to an era of craftsmanship, the development of this collection edifies a commitment to construction, engineering and workmanship prides in the region, in 2023 and beyond. Maintaining a manufacturing presence in the United States is part of the brand’s vision to preserve its roots and continually redefine New Balance’s trajectory; this is a path they’ve walked for over hundred years, since their founding in 1906 by William J Riley.
Now with Aimé Leon Dore founder Teddy Santis at the helm of New Balance, a new sense of ALD’s calm and collected sartorial sensibility is infused into the ‘MADE Collection’ and New Balance’s offering. With a soft approach to colour and fabrication, the ‘MIUSA 990s’ feature vintage mesh uppers contrasted with greyscale hairy suede, and set atop two-tone ENCAP midsoles. New Balance’s ‘ENCAP’ is their secret weapon for comfort, and an engineering feat spanning the brand’s founding story – when William J Riley set out to define a shoe that performed in harmony with the natural arch of the foot.
Clean and precise as ever, Lemkus introduces the ‘MIUSA 990s’ as part of their trusted offering, as purveyors of the finest in sneakers and apparel from across the globe. This is a non-negotiable heritage addition for your collection.
SHOP THE ‘MIUSA 990s’ HERE AT LEMKUS.COM
Written by: Holly Beaton
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