Looking to give guests a taste of what to expect this up-and-coming Summer – The Edit will be launching on the 30th of July 2023 at 99 Juta, Braamfontein.
Having previously been called The Photobooth Party, where guests would attend to have their picture-perfect portraits taken by some of Johannesburg’s favourite photographers such as Austin Malema, Anthony Bila, Chisanga Mubanga, and Kgomotso Neto to name a few – The Edit has taken on a refreshed approach looking to spotlight both the photographer as well as fashion designer. Simply put; The Edit is curated to stylishly embrace each season as well as celebrate our local fashion brands that are impactfully leaving their mark.
Curated by creative agency Huemxn which recently moved into the 99 Juta space intending to curate social, cultural, and educational experiences at 99 Juta, The Edit seeks to offer guests a unique and unforgettable socialising experience that allows them to interact and engage with the local fashion community over some drinks and well-curated music by some of Johannesburg’s finest DJs.
To kick-start The Edit’s 2023 edition, The Edit will be partnering with By Phume, a gender-neutral fashion brand that produces handmade statement pieces using high levels of craftsmanship. Established in 2019, By Phume was founded by South African designer and mechanical engineering graduate Phumelela Malinga who initially thought By Phume would be a space where he could conceptualise and bring creative ideas to life. However, it has since moved to firmly position itself within the fashion space, with hopes of organically finding its way into other spheres of design in the future.
Event Details:
Tickets available on Quicket and at the door
Photo shoot curation by @by_phume
Photographer for the evening Lawrence Symonnds (@heartbreaksxheroin )
By Phume Website: https://byphume.com/
DJ line-up:
@char.lockscreen
@audrey_is_shona
@andrd18__
Press release courtesy of Huemxn
