In Collaboration with Trailblazing South African multi-disciplinary artist, Samurai Farai and Dutch denim brand, Denham, have created a striking window display at Hyde Park Corner’s main entrance until the end of July. The fabric installation is Farai’s interpretation of Denham’s passion for design seen in full splendour using a multitude of blue hues and accents of colour. The main feature is Denham’s iconic scissor logo, inspired by founder, Jason Denham’s first pair of tailor shears. Denham, founded in 2008, is obsessed with creating premium-quality denim & approaches design with passion and innovation while honouring tradition.
Looking to localise Denham with select creatives was the intention behind the concept from Denham South Africa’s Brand Team. The team believe, Farai mirror’s key cornerstones of Denham’s design philosophy – ‘worship tradition, destroy convention’ and was therefore a natural first choice to execute this vision.
Samurai Farai is no stranger to collaborations, adding Denham to his already impressive work of projects. Be sure to make time to check out the installation at Hyde Park Corner and head to Denham In Hyde Park Corner or The V&A Waterfront, to get a pair of denims like no other.
/// CREDITS
DENHAM SA : @denham.sa
SAMURAI FARAI : @samurai_farai
DOP’s : @mziie_artist @oupamaesela / @mybizzpromo
EDITOR : @mziie_artist
MUSIC : @realzvri
