Cape Town based singer/songwriter Luh’ra shares the poignant music video for “Give It All”, the first single release from her upcoming EP. Known for inviting her audience in to contemplate the tenderness of their own emotions, Luh’ra uses this track to explore the experience of women around the world that fall into maternal ways of giving entirely of oneself with little to no return, whether expected or not.
With Andy Mkosi sharing a rap verse, the narrative of “Give It All’’ evokes the experience as seen through both a masculine and feminine perspective.
“As women we often fall into our maternal ways of wanting to give our everything to the ones we love, which can often be at the expense of our own well being. In Give It All, I get into the mindset of what it can feel like giving your everything to a situation that does not give back the same in return. Andy Mkosi shares a rap verse on the track which adds more of a narrative perspective to what that sort of situation could look like.
The music video follows this narrative. Self styled in local brands, I tried to create different characters through fashion to express the different emotions that we go through. Innocent in pink, a calm and present bystander in burgundy, angry in black.” – Luh’ra
WATCH BELOW:
https://youtu.be/XzaN–TIew0
/// Credits:
Give It All @luh.ra ft. @andymkosi
Directed by @andrealoupis
DoP @baz_bailey and Co DoP @nicloupis
Edited: @nicloupis
Hair and Make Up: @dazedfay_
Styling and Creative Direction: Luh’ra
Dancers: @issyagirlq and @isabelladelimaaaa
Talent: @luh.ra , @kigalichristian
DoP Assist: @pending_pending_pending_
Wardrobe with special thanks to: @wanidaboutique , @betterhalf_thestore , @trotse_tert , @jungli.cpt
Recorded @concept_records
Released by The Good Times Co.
